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Channel Management > CRM News

Integrating marketing channel management into your CRM systems and processes can help your channel managers reach the largest possible audience and manage your supply chain most effectively. Explore the latest news, analysis, and advice on channel management.

PROS Connects to Magento Commerce

PROS Connector for Real-Time Pricing is now integrated with Magento Commerce.

8x8 Updates the 8x8 Open Communications Platform

8x8's new release delivers work-from-anywhere insights and improved administrator and user experience. (Featured on SmartCustomerService.com.)

SugarCRM Deepens Relationship with Amazon Web Services

SugarCRM brings cloud-based customer experience solutions on AWS.

Groove Launches Groove for Salesforce Financial Services Cloud

Groove for Salesforce Financial Services Cloud is a sales engagement platform for banks.

Cisco to Acquire IMImobile

Cisco's IMImobile acquisition will allow it to embed omnichannel engagement into its WebEx Contact Center. (Featured on SmartCustomerService.com.)

Nextiva Updates NextOS Platform with Greater Automation

NextOS brings all communication and collaboration tools for customers and teams into one dashboard.

Medallia Partners with Five9 to Provide Contact Center Leaders with Rich Insights

The Medallia and Five9 integration provides real-time and post-call customer feedback and actions. (Featured on SmartCustomerService.com.)

AWS Updates Amazon Connect

Amazon Web Services has added to Amazon Connect with five capabilities powered by AWS's machine learning technology. (Featured on SmartCustomerService.com.)

Gupshup Launches GIP Messaging Channel

GIP is an internet-based consumer messaging channel.

Adobe Updates Real-time CDP with B2B Data

Adobe's Real-time CDP updates let users create and manage account profiles.

White Ops Expands Partnership with Snowflake

White Ops is launching its fraud protection datasets on Snowflake Data Marketplace.

Neustar Launches Unified Analytics

Neustar Unified Analytics Powered by Fabrick integrates marketing mix modeling and multitouch attribution.

LiveRamp and Kinetiq Partner on TV Analytics

TV ad capture delivers comprehensive measurement and reporting.

eGain Launches Smart IVR

eGain Smart IVR brings digital connectivity, artificial intelligence, and omnichannel analytics to traditional interactive voice response technology.

CallRail Launches Lead Center

CallRail's Lead Center is a platform for automated lead management.

LiveRamp Enhances Identity Infrastructure to Include Unified ID 2.0

LiveRamp's expanded collaboration with The Trade Desk empowers marketers and publishers to connect their data across the open internet.

Conversica Launches Free Virtual Assistant-Powered Website Chat

Conversica now offers a fully-integrated intelligent virtual assistant that delivers two-way, human-like conversations across website chat, email, and SMS

Concentrix Launches Concentrix XP

Concentrix XP is a cloud platform for digital customer experience management. (Featured on SpeechTechMag.com.)

Kustomer Adds Instagram Messaging Integration

Companies on Instagram can now engage with followers, leverage influencer connections, and resolve support issues at scale inside the Kustomer platform. (Featured on SmartCustomerService.com.)

Alida Partners with Stratifyd

Alida is pairing with Stratifyd to integrate AI-powered analytics into the Alida CXM platform.