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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features

SEO Success Is a Moving Target, but Good Content Will Always Be Crucial

To keep up with Google's algorithm updates, marketers should prioritize content quality and understand user intent

Maria Minsker // 30 Nov 2020

For Better Customer Service, Look into the Future

Companies can anticipate and address needs in advance with the right data, technology, and personnel

Sam Del Rowe // 30 Nov 2020

Use Digital Platforms to Drive In-Store Traffic, and Vice Versa

Online and offline environments are no longer competitors for the same retail customers

Linda Pophal // 30 Sep 2020

Math Meets Marketing with Statistical Models

Modeling is key to marketing success, but the data needs to be better

Phillip Britt // 30 Sep 2020
ViewPoints

Deep Customer Insights: The Key to Building Excellent Products

To get the right products to market, faster, companies need to leverage every customer conversation and interaction they have.

Hubert Palan // 28 Dec 2020

As CX Leaders Learn to Adapt, Here Are 4 Lessons to Keep in Mind

While it's easy to be overwhelmed by all the change, it is also an opportunity to go back to the basics and refocus efforts as we look to and plan for a new and forever-changed 2021.

Jeff Titterton // 22 Dec 2020

Using CRM, Retailers Can Send the Right Offers, in the Right Way, at the Right Time

Amid COVID, retailers can still generate sales—online and in-store—but they need to think strategically about how to leverage the information available to them to connect with consumers.

Dan Slavin // 18 Dec 2020

Brand Loyalty Hinges on Emotional Connections

Companies can build lasting loyalty by forging an emotional, purpose-driven connection—and by designing loyalty programs that reflect and promote their brand values.

Dan Jurek // 15 Dec 2020
Columns

Value, Not Volume: The New Bar for Good Marketing

The coming revolution in marketing is not simply a matter of increasing and improving use of digital channels. It rests on a better and better-integrated understanding of customers.

L. Nicole France // 30 Nov 2020

Customer Experience in the Post-Pandemic World

It's time to move ahead and not wait for things to go back to "normal," because the meaning of normal has changed, and consumers' expectations have been permanently altered.

Donna Fluss // 30 Nov 2020

New to CX? Start with the Xs and Os

Why it makes sense to use the data you already have—operational data

Patrick Gibbons // 04 Dec 2020

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.

Barton Goldenberg // 30 Nov 2020
Buyer's Guide Partners