In the world of CRM, predictive analytics can be a powerful tool, but whether you succeed or fail, the devil is in the details.
To treat your customers the way they'd like to be treated, you need to know them inside and out. A unified CRM platform can create a high-def picture of them.
Controlling this vital data will help you not only comply with regulations but expand opportunities to start and continue conversations with your customers and prospects.
Here are four critical factors companies should consider as they strive to personalize engagement and achieve customer experience excellence.