Now is the time to anticipate and strategize for the post-pandemic changes in outlook and behaviors.
To get the right products to market, faster, companies need to leverage every customer conversation and interaction they have.
While it's easy to be overwhelmed by all the change, it is also an opportunity to go back to the basics and refocus efforts as we look to and plan for a new and forever-changed 2021.
Is CRM enough about the customer? We have entered the age of hyper-personalization, and customers expect us to engage them in their preferred way.