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Sales Automation

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

Features

Use Digital Platforms to Drive In-Store Traffic, and Vice Versa

Online and offline environments are no longer competitors for the same retail customers

Math Meets Marketing with Statistical Models

Modeling is key to marketing success, but the data needs to be better

The Best CRM Software, Solutions, and Innovators: The 2020 CRM Industry Awards

Our 19th annual awards recognize the vendors that shone the brightest during the past year.

The Best CRM Software and Solutions: The 2020 CRM Industry Leader Awards

Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in sales, marketing, and customer service.

ViewPoints

Interactive 3-D 360-Degree Product Images Can Reshape Shopping

3-D imagery is key to maximizing e-commerce sales, though brands must be sure to optimize their product images for the mobile market.

Predictive Analytics: Foretelling Successful Sales and Marketing

In the world of CRM, predictive analytics can be a powerful tool, but whether you succeed or fail, the devil is in the details.

Tips for Growing and Scaling Customer Relationships with a Hybrid Workforce

Customer relationship management is vital for business growth and retention in times of uncertainty. Executing on it successfully means ensuring communication with employees is seamless, no matter where they are.

Why CRM Needs to Serve Your Whole Organization, Not Just Sales

To treat your customers the way they'd like to be treated, you need to know them inside and out. A unified CRM platform can create a high-def picture of them.

Columns

Digital Agility Will Be the Key to Continuity in 2021

The pandemic has shown that just about anything that can be done in person can be done digitally

Renegotiating Contracts During COVID Is Good Business

Helping customers weather a crisis can pay off in future loyalty

Data Links Disparate Technology Demands

"Every step you take toward being a data-forward marketing organization is a positive one."

How to Sell Virtually in a Turbulent Marketplace

Your meetings have moved online, but technology isn't all you need

Buyer's Guide Partners